While the executives have their own biases, suing Visa/Mastercard, and damaging their reputation, became a strategy to attack pornography in-general:

https://www.bu.edu/articles/2023/suing-visa-to-shut-down-por... https://www.cnbc.com/2022/08/04/visa-suspends-card-payments-...

And yes, naturally this is backed by the Christian right. They've tried to spin/redefine the whole anti-porn thing as anti-child trafficking, as that has more support.

The last thing the Christian Right want is financial records of their spending.