A common thread I see in this, and other articles of its kind, is that rarely do they come out and say what kind of project they are working on, leaving the headline to sound generically applicable. I can make some guesses, given the emphasis on async, that they contrast with Go, and the mention of systems programming as an exception. But after enough of these, one would get the impression that Rust is primarily a backend language, competing with other backend languages, that happens to also be good for systems. I'm not sure that is even the use case driving corporate adoption.

The big driver for corporate adoption is that this is probably a Silver Bullet in the sense meant in "No Silver Bullet". An order of magnitude improvement for software engineering.

I think the sort of person who figures they don't need to read the book because the title told them there was a Murder on the Orient Express believes Brooks says that it's just all irreducible complexity, too bad, stop looking. In fact "No Silver Bullet" says nothing of the sort and we would be astonished if, after so much time, literally none were discovered.

There are plenty of domains where Rust makes sense if you could just choose Rust, but probably doesn't make enough sense that you should retrain or even re-hire a whole team. Google spends money training devs who don't know Rust, because it's getting enough value out that it makes sense to do that, your web slinging business running on razor thin margins is probably fine in PHP or whatever and should not buy Rust training.

The article should've been clear about use cases. I think the reason for the focus on backends is because that's where people keep randomly wanting to rewrite in Rust.