Like most things in tech, it's targeted at upper middle class or rich people since they have way way more disposable income. It's a "premium Chromebook" which, as much as I like Chromebooks, seems like you would need a lot of disposable income before considering since most actually resource intensive stuff (video games, video editing, etc) you wouldn't get a Chromebook for.

I think you're probably right, but "premium Chromebook" is such an oxymoron. People with money just buy Macs.