I think we need a different word, so that Computer Science grads stop getting wrapped around this axle. We're obviously not talking about Quicksort when we're talking about social media algorithms and other recommendation/discovery algorithms. Heck if I know what that word would be.

Yes absolutely. Sadly I think that ship has sailed. Now if you ask 100 people in the street what "algorithms" are, I bet a majority among those who answer anything at all will answer it's something related to evil social media corporations.

We can call them crypto. Won't make any less sense than the current usages, and it's a really good indicator to stop listening.

Personalised algorithms.