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| ▲ | hx8 6 hours ago | parent | next [-] |
| My engagement with adblocking technology is such that I actually have little insights into how much marketing ebay does. Don't they do TV commercials, engage with creators on ebay live, and have normal Adsense type ads? |
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| ▲ | burnte 3 hours ago | parent | prev | next [-] |
| They market pretty heavily in growth markets. They're really heavy in advertising in the UK and Europe. There's a lot of digital remarketing they do in the US. |
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| ▲ | conradev 5 hours ago | parent | prev | next [-] |
| This is a good joke because they spent $2.4B on marketing in FY25 |
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| ▲ | sethops1 6 hours ago | parent | prev | next [-] |
| eBay stock is at all time highs, but sure, I'll bet you could do better. |
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| ▲ | benj111 6 hours ago | parent | prev [-] |
| Why? Who isn't aware of eBay? |
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| ▲ | fragmede 5 hours ago | parent [-] | | It's about the brand. Ehen shopping online, everyone may have heard of eBay, but how many people are going to go there first, as opposed to Amazon, Etsy, AliExpress, Temu, wherever else. And yes, eBay is going to have the weird eBay stuff, but if users don't even think to go looking there, they've lost a sale. | | |
| ▲ | hattmall 3 hours ago | parent | next [-] | | Legitimately millions of people. It also depends on the item but Amazon has been worse than eBay in my experience since at least the pandemic. AliExpress and Temu have some overlap to eBay but also offer a different consistency of experience. | |
| ▲ | dgellow 5 hours ago | parent | prev | next [-] | | They aren’t competing with Amazon anymore though | |
| ▲ | dfxm12 5 hours ago | parent | prev [-] | | As one data point, if I want something new, I go Amazon first and eBay second. If I want something used, I go to eBay first. My search usually ends there, but if I can't find it there, I probably have to go to a specialty forum. Even for bootleg stuff (mostly long out of print arcade hardware), eBay is pretty much on par with AliExpress. |
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