I don't think I hve the same definition of "everyone" as the author.

Also my observation is that nothing that ever appear trendy on tiktok, instagram or youtube ever translate to real life. There are just an awful lot of super niche trends happening at the same time that only those in their respective algorithmic bubble are aware of.

I know of one person at work who uses one but that is about it. It could be a million people that have picked these things up, that is but a drop in the ocean considering how many people there are.