I'm no big-city product strategist, but this is what kills me about so many of these "we're pivoting to AI" announcements. Everyone else is doing the same thing (or already had a long time ago--like you said, GitLab is late to the game here), so squeezing yourself into an AI-shaped mold does exactly nothing to differentiate yourself from the competition. And if/when the AI hype machine sputters to a halt, the few companies that didn't do this will suddenly find themselves at an advantage, because they'll have real, actual differentiators to brag about.

Like, I know there are actual reasons and incentives here for the ever-present AI pivot. But I think they're stupid and short-sighted incentives.

Reminds me of when struggling Firefox (then single-process) decided to basically redo their UI to copy Chrome:

"So...you decided to throw away what distinguished you from your faster, more stable competitor?"