I remember the distinctly mixed feelings I got in the late 90s to early 2000s watching a search of my real name go from nothing but me, to mostly me, to "hey I'm still in the top 10", to not even on the front page depending on what search engine you use. (I still see myself on Google's front page, but not Bing's. Bing suggests that if I want more information on my real name I should postfix it with the word "fired", so, hey, I guess things could be worse because that's not me....)