I do not want to be in a business relationship with a company for a trivial amount of money, be it $29.99/yr or $69.99/yr or $249.99 lifetime. None of that is real money. You have no leverage, you do not own your own destiny. Complaining about the price hike is missing the whole point - Plex does not care about any individual customer, and that's the real problem (and the problem with just about every B2C business).