Just curious, I have no idea how eSIM reselling business works: How can you offer 2-3x cheaper prices? Is it because others have very high margins, or because you have a secret optimisation method?

Great question. Cheaper prices come from a mix of focus on customer value primarily. That includes making sure that the eSIM is high quality (low latency, data routing in the region) and also focusing on getting the best eSIM plan to the customer - transparency, better FUP etc. So there's an element of optimisation involved here.