Hard is relative. Sure, it's hard, but it's a lot simpler problem than something like being able to consume tropical fruit in a temperate country in the middle of winter.

The difference of course is that the invisible hand of the market gets that fruit into grocery stores. For various relatively good reasons, power is driven by very visible hands.

> Sure, it's hard, but it's a lot simpler problem than something like being able to consume tropical fruit in a temperate country in the middle of winter.

"Brain surgery? Well, that's not exactly rocket science..."

There are quite a few visible hands driving the fruit industry. Trade agreements, tariffs, water rights, disease/blight controls, and of course weather events/patterns are regularly in the news and discussed as it pertains to the cost and availability of various fruits (and veg).

Off the top of my head, we've recently had shortages of fresh strawberries because of weather in California, a shortage of peas because of weather too, and various changes in Trump's tariffs were done to try and alleviate the rising cost of certain fruit and veg.