> The best PR is not being an asshole. I wonder if he's thought about it.

There are a lot of people in the world who lack basic human empathy to such an extent that it is nearly impossible for them to just not be an asshole.

I don't know for sure if this applies to Mark Zuckerberg but based on all the second-hand anecdotal information I've heard about him "empathy" as he understands it is a product branding feature rather than a human emotion.

hard to do anything about when it’s in your genetics. it’s a form of neurodivergence just like any other. and to deny it is just furthering the stigma against people with high cognitive empathy and low affective empathy