> Every email could be phishing. Every phone call could be fraud.

From my personal experience I can say that the majority of E-Mails is spam and the majority of phone calls is fraud.

Every ad could be a virus is why everyone has ad blockers.

Amazon solved trust. Credit cards did too. Guaranteed reliable help when things do go wrong is one way to do it.

Cross border commerce makes trust worse because you can never get justice for being wronged.

	▲	soramimo 5 hours ago \| parent \| next [-]
		Amazon solved trust is very much different than my perception of them: - ads everywhere trying to push low quality product - fake/bought product reviews - commingled inventory (up until recently, still I would never buy food items, drugs or other health sensitive items like air filters or sunscreen there)
	▲	tmikaeld an hour ago \| parent \| prev [-]
		This is true to a certain degree, you’ll be wrecked by reviews. If you’re a brand selling direct, then you’re cooked forever by bad reviews.