Previous discussion on this case:

https://news.ycombinator.com/item?id=39709991

https://news.ycombinator.com/item?id=42734260

https://news.ycombinator.com/item?id=39793903

The real impact of this case is that it's the first time we've seen a serious data minimization case in the US. California's investigation showed that they will prosecute if legitimately collected data is repurposed and resold after the fact.