For a lot of companies, probably shut down or drastically limit their AI usage due to rising costs. A small or medium sized business dependent on ever growing AI expenses is in a real bad position, and could well go under.

I heard a few companies ended up going back to hiring actual employees for work that was previous done by LLMs, so there's a chance we could see some more of that too. Might also see a few try to make it work with outdated or local ones too.