Computers really aren't that valuable to the average person who already has a smart phone. For everyone else, many probably have a work issued computer, and don't need one at home. The market for high end home hardware is really only gamers and tech workers, and gamers will fall back to closed hardware fast if price/perf pushed them to do it. A big reason PC gaming thrived 2010-2020 was PCs were better on a price/perf basis.