Indoctrination via decades of advertisements in clear demonstration. The imagery from this description are taken directly from coke advertisements. Either that or this is a parody.

Or, humor me, bubbly cold sugar water tastes good when you're hot and tired.

I suppose but fizzy drinks while not as popular today were yet pretty popular before the aftermath of WWII unleashed a vigorous advertising industry. Sure before then you had roadside painted signs (T bar style) but it’s not attributable to saturation.