The fact that a subscription designed to cancel itself is considered innovative tells you everything you need to know about how low the bar is. We've normalized making it hard to leave to the point where 'letting you go' is a feature.

> The fact that a subscription designed to cancel itself

But it wasn't? TFA is describing a technical issue that kept cancelling a subscription. This is not a "we've noticed that you haven't been using the service and paused billing" situation.