So now when I search “Ramen” I can be directed to the business who has the social media team and marketing budget instead of just surfacing really good ramen as the top result.

Steve Jobs would be sad to see the soul of Apple left with him to the grave. To all the people who argue Apple is a better company since, I’d argue the intent of Apple was never to insert itself into every economic, opportunistic business of the world. A reminder that it’s respectable to have a focused business and not feel like you need to do it all. The world would be a better place.