I see your point, however: EA sports has been doing this for literally the entire lifetime of gaming as an industry

Electronic Sharts slogans and franchises:

"Shit's in the Game!"

"Chunder Everything"

"Maddening NFL 26"

"FIFiAsco 26"

"UFC 26 (Un Finished Code)"

"The Shits 4"

"Battlefailed"

"Need for Greed"