For a long time I thought that the AdSense business model was ultimately doomed because I assumed that people hate ads as much as I do. It turns out I was just wrong about what most people are willing to put up with.

I remember visiting a friend over a decade ago, and for some reason I had to use their computer for a bit. I was immediately thrown aback by all the ads everywhere and installed an ad blocker before anything else. They were very grateful, but the part that surprised me was they were annoyed by the ads but never thought to look for some way around it. It never even crossed their minds it could be done or to search for it.