Am I to believe that those 700K+ downloads are organic traffic? Who's listening to all this stuff?

By McHealy's logic, we ought not be concerned about that. After all, it's low-stakes content.

No, but to misinform people you have two main strategies: limiting through tailored scarcity and dilute in extra-generic overabundance. Don’t get it wrong: both can be combined and even can sometime overlap.

It doesn’t matter if no one is listening. Equally saturating all channels, metrics and indicator is enough to create hindrance so preventing relevant information to spread in meaningful time.

Attention is all you need, so distraction is all that will be given.

Or maybe Ms. McHealy was simply lying.