That lists the Ford F-series as #1, not the F-150 Lightning which is 1.3% of that per https://www.fromtheroad.ford.com/content/dam/fordmediasite/u... . I've seen about 3 ever.

Even the F-series popularity is kinda overstated by this because other cars are more fragmented.

I think they were trying to say that it's surprising the Lightning sold so poorly considering the popularity of the ICE version.

I do think F-150 buyers tend to be more conservative than average car buyers and more receptive to anti-EV FUD for both political and cultural reasons.