Technically, unconstitutional laws stay on the books, but they are not enforceable.

You could say that they are in effect when the law becomes official, but for all practical purposes, the prohibition on describing what a VPN is or how to use it is unenforceable and not in effect.

Many unconstitutional laws were enforced before negated. And laws negated specifically and a law you hope will be negated are not equivalent.

To negate a law consumes money and time. They are practical purposes. Or you predicted Utah will try to enforce the law never? Chilling effects are effects. And a reasonable person would not call someone untruthful because they predicted differently.

The headline was sensational. The law takes effect was not.