People created for the pure joy of creation. It's rare now. If you talk to younger people about it, they will sometimes look at you puzzled, like that was never a thing or doesn't make sense. "Back in the day" is a dangerous thing when you're older - we tend to idealize the past, but truly, back then if you made something that went viral, you didn't try to spin up a crypto rug pull and sell merch, you'd just go to a party and they'd be like "oh my god, you're THAT guy!" and you'd smile and say "yep, was me." and that was literally it. Perfect example of how distorted this is now is watching the brief story of the Hawk Tuah girl - one small viral moment, all of a sudden she's got crypto, a multi million dollar podcast, the whole standard path sans an onlyfans. Off a 10 second clip. Just absurd.

It was not without its dark sides. I remember at a young age seeing beheading videos, which were super easily available, even if not looking that hard, predators going wild in irc chats and the primitive online gaming of that time, several incidents of people on a webcam being encouraged to kill themselves via overdose, then that going viral, gore sites, etc. Addictive flash game sites riddled with porn ads. All of that stuff is still out there but a little harder to find. Back then there was a certain kind of exhibitionist spirit with the content, which wasn't all "fun" necessarily. But even with all of that, I do believe the web was better.