A vantage point from a very long time ago: The big social media services are pining for the days of CompuServe and Prodigy.

- https://en.wikipedia.org/wiki/CompuServe - https://en.wikipedia.org/wiki/Prodigy_(online_service)

Old, pre-internet AOL is also in the same category.

These are what I refer to as "walled garden" services, that existed up to and (for a short time) through the commericialization of the net in the early 1990's. They offered built-in private services for chat, news, forums, games, etc. As direct competitors, they had an interest in keeping their userbase coming back to just what they were offering, and how they offered it. They also fell by the wayside for cost-competitive (free) online services that offered broader and more interesting stuff.

Anyway, we're circling back to this. Big companies like Meta have a vested interest in locking folks in and keeping them blind to alternatives.

Bringing the fun back simply means offering something better by providing an unmet need. It worked before. Last time it was the humble web browser that broke their near-monopoly on computer-gazing eyeballs. Perhaps we need something new that's just as potent?

This is a great point. Us millenials all look at AOL through rosy colored glasses as part of the halcyon days of the free internet, but there was probably just as much depressing corporate overlord bullshit going on, we just thought it was fun that they printed billions of garbage CDs!