You either die a hero or live long enough to see yourself become a villain.

What did we expect when they dropped "don't be evil" from their company values?

A claim about as useful then as it is now. They never wanted to be anything but, once Sergei left. The Schmidt era had them publicly declare one thing while doing something else entirely behind the curtain.

They were corporate evil from day 1. The rest was just PR slogans, and playing the good guy as long as you don't need to squeeze profits.