This is a significant point. To many people security includes privacy, which is a fair assumption: in a non-evil timeline user privacy will be one of the first-class components high on the priority list for being secured. Unfortunately companies and the people high up running them only care about their own privacy¹, everyone else is expected to be grateful that we are being stalked so we can be targetted for sales purposes.

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[1] Follow one of them around the way they track us online, or let out a bit of information about, for example, their tax affairs, and see how fast lawyers or law enforcement arrive on your doorstep…