I am curious like, what are we going to do about it?

How do we stop them?

We can make an open letter to the AI labs and the employees (they can be anonymous confirmed signatories of course) so that they can reconsider their business models.

I think the only _real_ power we have, as consumers (not employees) is to not use or pay for such tools/services. If you can, pay for tools/services that value the opposite. That's what I do, at least.