this is what apple products did as well. They turned something that took some effort and desire (i.e. using a computer) into streamlined entertainment. Watch someone use their phone; it's passive, one-way consumption.

apple is an especially sad case in some respects as steve used to call the mac "a bycicle for the mind" and NeXT was originally a computer/os for higher-ed... but with products like the iphone, locking it down and keeping things passive is the best way to monetize it (sadly)