>If they have custromer feedback and focus groups like they mention how did it happen in the first place?

This is part of the modern UI paradox. Never before has UI and UX gotten so much attention, and logging, and tracking, and research, etc. But of course with all that additional attention UI and UX is generally getting worse over time. I have my theories why, but I'd bet they're paying for decent talent here and are coming to the wrong conclusions.