I think in general, "Writing on the Internet with the intent to make money" is effectively dead, or at least soon to be dead. AI+bots mean we now have the "infinite typewriter monkeys" from the thought experiment. With infinite supply, the price goes to zero.

We need to stop this treadmill of trying to "build reputation" and stop focusing on "symbolic capital" and "clout" and whatever else bloggers are going after. You're not going to get it, and even if you do, you're not going to be able to "monetize" it.

If you have a need to write, write. Maybe a handful of actual people will read it, maybe not. But, I wouldn't try to do it for a living. The reward will have to be the cathartic process of writing itself, and not in how much attention it gets, how much it "blows up" or how viral it gets.

I am not trying to make money from writing.

What I need is for my writing to spread enough that I can receive opportunities to have my programming ability evaluated.

The reason I write about programming is that, in the past, some readers found my programming essays interesting, and that led to chances for me to be tested. I had to leave graduate school because of financial problems, and I did not graduate from a prestigious university.

So this is not simply about monetizing writing. It is a struggle to receive opportunities. Those are fundamentally different things.

Some people may be happy writing things that nobody reads. But many people are happier when they can share their writing and let their values collide with those of others.