here's a writeup I shared that might be of interest[0]

it's mainly been product-led growth. I've always just been a guy that likes building cool things, and I spent most of the early years head-down coding. anything marketing-oriented was new to me, and not my natural skillset.

gradually PL started getting some attention in the FI / FIRE space, and recently I've begun building out a small team while staying bootstrapped.

https://projectionlab.com/blog/we-reached-1m-arr-with-zero-f...