apple should go back to their classic logo

minimalism and thinness-for-thinnness-sake has been played out: everything looks the same and is devoid of personality.

People want personality back:

https://x.com/HeyZaraKhan/status/2050166377269620920

Related, MB bringing back physical buttons:

https://news.ycombinator.com/item?id=47997418

Physical media is making a comeback too (including books)

I had an IT job where I got to replace ink in enterprise printers and the tactility was great. I completely understand the convenience of always plugged in and connected drives, but for some media it would be great to have some clicks or tactility when plugging things in, and having more plug and play storage options. I miss the days of plugging in a “thing” which holds a defined media or set of media. Game disks and cartridge support on PC, even if it isn’t practical, would be great to see

wrt Porsche, Apple, and physical buttons:

Porsche makes an Android Auto/Apple Carplay head unit that's compatible with their older cars (including single-DIN for the classics). I always thought it was super cool that they made that as an option for people who wanted to daily drive their 914 without giving up some of the practical benefits of a newer car.

They put out some delightfully cheesy ads with at least some actors who didn't speak English but tried to sound things out phonetically.

Respect to those handful of timeless brands that have pretty much never changed. Sony is basically the same since the 50s.

I think now it would be confused with the lgb** flags

They should make finder’s search function actually work so that you can open apps on the latest release or macOS. Everything else is irrelevant when you are shipping massive UX regressions and bugs.

I have to agree

Modern Apple is like the bland decorations of today that make houses look more like a hospital than anything else

That Rainbow Apple theme on the cars is just something else. It almost has Nickelodeon levels of enthusiasm

Those rainbow colors have a different connotation in popular culture. Not sure if Apple's marketing team would want to take any risks there.

The absolute, very last complaint that I have with Apple's brand right now is their logos. They can abandon minimalism once they're done worshiping authoritarianism, until then they don't deserve it.