Where is that race to the bottom visible? Surely not in the pricing -- bluehost's intro offers are already expensive (10gb space shared hosting for $3.99 a month -- in 2026?). After a year, it jumps to $11.99 with 12 months terms. That's more than $1 per gb storage. In 2026.

There is no race to the bottom.

▲

dpark 5 hours ago | parent [-]

Could you do it cheaper?

The $10/month gets you storage, but also bandwidth and hosting and a bunch of tooling. Worth it? Probably so if you want something that mostly just works.

	▲	Beijinger an hour ago \| parent \| next [-]
		After a terrible, possibly criminal experience with a hoster, I ended up with: https://www.interserver.net/ I am very happy. The speed is insane. I always thought and was told that WP is the reason for a slow website. No, it was my host. I pay around 10 USD per month but I think the smaller plans starts lower. For what it's worth, I am very happy with them. But I only host a few WP and FreshRSS. I think they support python too but for Django I use: https://www.pythonanywhere.com/ I pay 5 USD a month there but I think this plan is not sold anymore.
	▲	luckylion 5 hours ago \| parent \| prev [-]
		Me, individually, providing it to one customer? no. At scale, providing it to tens of thousands? yes. It's a perfectly fine price for a customer to pay and not worry about it, but it's not squeezed to extract every fraction of a cent because competition is so fierce. In a race to the bottom you'd expect the bottom to be approached, but it isn't. Bluehost, Kinsta, WPEngine, GoDaddy etc, are marketing companies that sell webhosting, and they have very healthy margins. They compete on ads, not on price.