Not that many years ago, Facebook tried to broker a deal to provide free internet to India if all of their web traffic and communications would happen within the Facebook ecosystem.

It's long been the dream of more than a few American companies to be the gatekeepers of the web.

IIRC the model was closer to a freemium model where you would get free internet to approved websites (including Facebook) with the ability to access the entire internet for an extra fee.

Facebook and approved sites wouldn’t count towards your mobile bandwidth quota, but the rest of the internet does and requires a data plan.

Which raised net neutrality concerns.