i think it's the same reason where if you fail to produce the amazing results a scammer/guru/MLM promised you, they can always respond with:

> "we never said this would work for everyone, it depends on the effort you put into it!"

it's perfect for extending the lifespan of a scam on someone because yes, obviously it's true that in general you can improve results by working harder, being more disciplined, whatever...

same here, functionally. of course there are better and worse ways of writing a spec, a prompt, etc. but i honestly think a lot of the focus on this is a way to divert attention from the overall ceiling of these tools in general.

in other words yes, it's not all bullshit, but there's a huge aspect of this "prompt/spec engineering" that in my view is a way to unconsciously buttress the "LLMs are going to 10x our GDP" mindset -- if those high expectations aren't panning out, there's always:

> "we never said this would work for everyone, it depends on the effort you put into the spec!"