They meant something more specific by "route".

> sales, loyalty programs, and regular price adjustments. None of those are considered discrimination. Why does the buyer's home address fall into

Because everything you listed applies to everyone equally! Assuming a normal loyalty program anyone can join.

> any service that involves transport, delivery, etc to that address

Shopping at a grocery store doesn't involve that. But sure most forms of charging for transport based on destination are fine. That's different from charging two people differently to go the same place at the same time. "Home address" is just an easy piece of personal info to mention.

(An exception to that most would be like the hospital example, charging more for that specific location inside the general area because the buyer seems desperate.)