It's the same answer. Polarization pressure causes us to hear the word "Christian" and think only of the controversial parts of Christianity. Notice how you yourself are focusing on their block of LGBT content, even though the source article makes it clear their primary focus is blocking pornography.

You could define the product according its proponents' values, rather than focusing on where they disagree with yours. Then it'd be less polarizing. But I suspect you'd argue that it's less informative to do that, perhaps even outright misleading.

So actually, every one of the four things they list (Jesus-centric, void of pornography, void of LGBT, void of trans) disagrees with my values. I’m not focusing on where they disagree, I’m just taking a shortcut in my writing.