Originality. The same as with art. Art and design are more than just a mean to satisfy a need. They are an opportunity to explore, to question. When Georges Seurat developed pointillism, he wasn't trying to compete with the people who could imitate Raphael. He created his own direction.

Yes but you're talking about groundbreaking work.

There's so much joy to be found in regular human creating and sharing.

The creating part still remains because it's intrinsic but the sharing part feels discouraging now.

Regular, non-groundbreaking creative work seems ... less worthy of sharing?