The attention stunts were a strategy toward finding profitability for the core GME business model.

This is significantly different, in line with a strategy that seems to have been in place since he became CEO of Gamestop.

This appears to be an attempt to take over eBay the same way he took over Gamestop by acquiring a 51% controlling interest with capital he will raise by further diluting the value of Gamestop shares.

It appears long term he is trying to build the, "Amazon of the secondhand market".

I remember showing up to buy a new Call of Duty game on release day, back when physical was the only way to buy games and seeing tons of people with boxes full of old games and consoles. I realized then that GameStop's differentiation from other retailers was that it was also a kind of pawn shop.