You lead me to believe that they are targeting a niche "audiophile" market and probably not a commercial market. The concern in the commercial market would be energy savings vs. capital expenditure. Some commercial spaces actually introduce white noise into spaces to increase occupant density.

They target people that want quiet/silent cases, obviously not commerical, unless you're going after the long life/warranty service. Or you go for their industrial line.

They are targeting people who want nearly-silent fans for computing devices and will pay considerably higher than average prices for them. I have several of them, and they are vastly quieter than the competition. Wouldn't be worth it in a commercial space, but I want my house to be quiet.

Audiophile products are a known scam.

This is an enthusiast product, as evidenced by the premise that you care about color-coordinating the inside of your computer.