For all practical purposes, internet search is dead or dying. It has been enshittified to perfection by multiple parties. Those who could have been called users in a previous life are the ones getting the least use out of it. For a brief period of time, LLMs can help. Until their inevitable decay into ad-infested hellscapes makes them just as useless. They don't have ad blockers.

You hear analysts talk about the majority of corporations being in the infancy of their understanding of language models. Shudder to think of the slop mature players will put out.