Heh, people have an interest in other people. Taylor Swift or Ed Sheeran or whoever is cool these days are popular because they are real people with real lives and histories that can be related to, followed over time, etc.

Of course the music matters, but the persona of who creates the music and their lore matters just as much. There’s a reason why live events are the moneymakers, people care about physicality.

No one gives a shit about AI music designed to make money, there’s no story to follow or be inspired by there.

All this was already tried with “digital idols” etc in the 2000s, the only one that had any lasting success was Hatsune Miku by virtue of being “first”.

This "human connection" is over rated IMHO. We create an image of a human musician and too often become disappointed fans because, for example, we disapprove of the musician's lifestyle (the expression sex, drugs, and rock'n'roll exists for a reason), or because of disagreement with the social and political causes the musicians support. Occasionally, fans follow an artist for their commitment to their art later to discover they sell out, like their style changes to pursue mass appeal, or they sell their work to become a jingle for sugar pops or similar. I think it is best to appreciate their creation and admit the person creating it may not be someone to place undue adulation on. To quote a film, I think it is best to "separate the art from the artist".

I think you're conflating two things: fictional characters/personas, and attributing "music" to them.

People go wild for characters all the time, whether they be Batman, Pikachu, Colombo, Dora the Explorer, whatever -- have you ever seen Nyango Star drumming? https://www.youtube.com/watch?v=-UYgORr5Qhg -- not to mention the entire VTuber scene, where people build the same weird parasocial relationships as other YouTubers do, but hiding behing an animated avatar and voice changer.

Hatsune is an odd one in that she's a character whose "voice" is a set of parameters for a vocal VST (Vocaloid) that you can plug into your DAW and have a synthesized singer along with your synthesized piano, drums, guitar, etc. But for whatever reason, the Japanese loved the character, so they rolled with it and you can now make 3D videos with the character as well as having her singing.

More to the point, the Gorillaz are a full touring band of VTubers, even though the people behind the animated masks are themselves pretty famous already. They have fans, including deranged ones that can't seem to separate the fictional cartoon characters from real people and imagine themselves as Murdoc's wife.

This goes back a long way, I was thinking Josie and the Pussycats, but Wikipedia reminds me that Alvin and the Chipmunks is probably the first.

It also makes me think of ABBA and their "ABBA experience", where they've "digitized" themselves. What it really is is wish-fulfilment and nostalgia; their fans, themselves in their 60s/70s, are thinking of their youth 50 years ago, and the actual members of ABBA also look 70 and not 20 anymore. So they've made a virtual replica of themselves from when they were in their prime, and you can go and dance to them if you want, while the real ABBA members water their garden and feed their cats at home.

Agreed, and it matters that even the most vapid pop star isn't just a product of our collective (or individual) desires. They're a real person existing for their own sake, and not just for our sake, no matter how much they cater to us.

Yes but there will be AI personalities in the near future too that I predict will be just as popular as real humans. I don't think people care too much if a personality it carbon based or silicon based. it'll be us old farts that'll be the ones telling the AI to get off our lawns.

I replied earlier to the parent and meant this comment. I don't think people care too much if a personality is AI or not. we'll have pop stars that are AI, there will be actors that are AI with all the same fanbase that humans have today.