Who will then stop advertising on there real quickly once they find out what's going on

Don't stop Facebook from completely making up video numbers. Seems like it's a good way to rug pull a bunch of workers and force them to accept lower rates.

That's a long-term challenge for the next CEO to figure out.

Unlike CTC or CTC, radio and streaming ad campaigns are notoriously hard to track and attribute, and hence trend to brand-awareness. Advertisers won't see the effect of rising fraudulent streams immediately.