They have always done the same. Just attack everyone and then get the win by getting others to fight for them. Get the maximum reaction through PR/propaganda. It's how they came to power in the first place. It's how they got a massive leftist uprising to unseat the previous government.

Before and during 1979. They'd attack the security forces, deny their involvement and then blame the government for the response, which then was supposedly an attack (e.g. Khomeini would send armed men into protests then put out propaganda that security forces "fired at protestors"). Or argue that the response to their attack was disproportionate. Or argue that his forces "don't have any choice but to" ... etc. This has been the way their proxy forces fight (hamas, houthi's, hezbollah). Control and punish people who detail what their side does (they massacred their own soldiers and their own allies, not just once. This is why people argue they're not leftists: they massacred the leftist factions that helped them unseat the Shah government)

They never explain their own actions. If anything, they put them forth as rational. But more likely you'll never hear about them. Such as killing 30000 people in January when their propaganda efforts totally failed. That's what happened: due to devaluation a number of traders in the "Tehran Bazaar" (a set of streets with lots of stands) very publicly, including to tourists, complained that the government made their lives impossible through economic mismanagement.

They locked off the streets and started going through, killing everybody they possibly could, "clearing" the market as they called it. Men, women, a few children who were sent to buy bread for their families. A few hundred dead. (yes, the way the Iranian government fights has more than a few parallels to what the Nazi's did)

This then set off the large scale protests everywhere in Iran.

Btw: the Iranian tactics are obviously working to some extent. Hence it's probably rational to do this because

'gunning down 3,000 to 30,000 of your country's men, women, and children in the streets because they don't feel one gender should be forced to wear hats upon pain of abuse/rape/death is completely rational'