This is how they usually roll. They innovate sometimes in hardware but tend to fast follow or even slow follow in software and services.

Apple Intelligence is a placeholder and a toe in the water.

▲

xnorswap 2 hours ago | parent [-]

They fast-follow then market so aggressively with just enough proprietary tweaks so they can trademark it that people think that Apple invented the technology.

▲

evilduck an hour ago | parent [-]

People end up thinking Apple invented something because they tend to make the first usable version of something that could appeal to the general population.

▲

gambiting an hour ago | parent [-]

I literally can't think of an example. Care to share one?

▲

stouset an hour ago | parent [-]

I’ll give you a hint: you may very well have replied on this category of device.

	▲	gambiting an hour ago \| parent [-]
		...are we going to pretend smartphones didn't exist before iPhone was launched? I think I was on my 3rd one when the iPhone came out and even then it was a luxury toy for the rich, I didn't know anyone who actually had an iPhone for a good few years after they came out. Unless you're implying something else?