Built a small SaaS recently and this hit hard. I kept asking myself "who is this paragraph for?" while writing the landing.

Ended up cutting almost 60% of what I had planned. Most of it was reassuring myself, not the visitor. The stuff that survived were the things that confronted them — like a 4,000-dot grid showing every week of an average human life.

The post is right that visitors aren't there to be impressed by you. But I'd add: they're not there to be reassured either. They're there to be confronted with something they already suspected was true.