I fully reject the whole “the website isn’t art”, “the website isn’t about you”. That fees so myopic. A website is part of developing a brand identity. It is about expressing your values, while also providing information/a service (assuming we talk about companies). Art is about communicating feelings, emotions, a message, there is a clear overlap with a brand identity here

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hughw 4 hours ago | parent | next [-]

Agree. Show people your vision. Make them understand it the way you see it. Otherwise you're publishing the same ineffective pablum we see everywhere.

	▲	willchis 2 hours ago \| parent [-]
		Exactly! This whole sentiment reminds me of the Jobs quote "people don't know what they want until you show it to them".

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xondono 5 hours ago | parent | prev | next [-]

But that isn’t the point at all.

For most businesses, you’re not the target audience of your website, your potential customers are.

	▲	dgellow 4 hours ago \| parent [-]
		Yes. That’s the point. You’re in a conversation with your customers, their website interactions is your opportunity to develop your identity/brand. The way you yourself (assuming you’re the founder for example) feel about it does matter quite a lot

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2 hours ago | parent | prev [-]

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