Interesting post. It pairs well with this other one^1 I bookmarked just yesterday about the way business websites' home pages so often suffer from lack of ownership (a la "tragedy of the commons"). In both cases, I'm reminded of Julie Zhuo's awesome "How to be Strategic" post^2 which emphasizes being crystal clear on WHOSE problem you're trying to solve.

1. https://www.linkedin.com/pulse/website-you-havent-rebuilt-ma...

2. https://medium.com/@joulee/how-to-be-strategic-f6630a44f86b

PS Disclaimer: It feels strange to share links to LIN and Medium, two problematic platforms I'd prefer not to support. But these specific posts are worthwhile, so I'm sharing anyway.